Filed in Branding, Client Showcase, Web Design — June 18, 2022

The Fertility Nut Custom Branding and Semi-Custom Showit Design

The Fertility Nut is a fertility and nutrition coach who helps women cut out the bullshit and boost fertility naturally. Whitney Gingerich, the founder of The Fertility Nut, wants to help women understand how to work with their bodies and not against them.

When Whitney reached out to me she finally understood the vision she had for her business and wanted a brand to reflect that. She did not want a stagnant, medicalized, masculine brand.

The Brand

The Fertility Nut Ideal Client Avatar

Age: 30’s to 40’s

She is a motivated, successful, fun woman who is stressed out, and she has always pictured living in a house full of kids and it is killing her every day. She wants it all: She wants the career, family, cheesy holiday family portraits, poopy diapers, trashed house, maternity leave, and family vacations.

Mission Statement:

“The Fertility Nut is a fun, sexy, and not your typical “mold” dietitian. She strives to help women understand their body and how it works through no bullshit fertility and nutritional advice.”

Brand Adjectives:

Fun, sexy, empowered, welcoming, and educated.

Hand-Drawn Cornflower:

The cornflower illustration/icon symbolizes hope, love, and fertility.

The Fertility Nut Semi-Custom Showit Web Design

The Fertility Nut Primary Logo

The Fertility Nut Multi-Device Mockup

I’m currently booking July – August projects for multi-passionate photographers. Please inquire here to book your project start date! I’m looking forward to learning all about your business!

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