How I create an intentional and tailor-made design for mindset and business coaches.




When I receive your application, I will schedule a discovery call to go over your business needs. Should I find that we are a great fit, I will send you a customized proposal specifying your business needs, project start date, retainer fee, and payment plans. Once contract is signed and retainer fee is paid I will send a thorough design strategy questionnaire.


You will fill out a detailed brand strategy questionnaire which may be followed up with a 1:1 strategy call. Next, you will receive a creative direction based on the answers you provided. All creative directions come with a mood board and visual inspiration board to ensure that we are on the same page prior to logo concepts. 


Once mood board is approved, I will get to work on your first logo concepts. Logo concepts will be presented via PDF and accompanied with a short video walkthrough explaining my thought process. Based on feedback, if required, I will refine your chosen logo concepts.

For web design projects, I will build out and present the homepage first. After refinements, I will build out the rest of the website for approval.


Once everything is finalized and approved, deliverables, guides, and video walkthrough will be provided via Google Drive. Now it's time to launch and celebrate your intentional and tailor-made design!