How I create an intentional and tailor-made design for mindset and business coaches.


The Process


When I receive your application, I will schedule a discovery call to go over your business needs. Should I find that we are a great fit, I will send you a customized proposal specifying your business needs, project start date, retainer fee, and payment plans. Once contract is signed and retainer fee is paid I will send a thorough design strategy questionnaire.

Creative Direction

You will fill out a detailed brand strategy questionnaire which may be followed up with a 1:1 strategy call. Next, you will receive a creative direction based on the answers you provided. All creative directions come with a mood board and visual inspiration board to ensure that we are on the same page prior to logo concepts. 

Design & Refine

Once mood board is approved, I will get to work on your first logo concepts. Logo concepts will be presented via PDF and accompanied with a short video walkthrough explaining my thought process. Based on feedback, if required, I will refine your chosen logo concepts.

For web design projects, I will build out and present the homepage first. After refinements, I will build out the rest of the website for approval.

Celebrate & Launch

Once everything is finalized and approved, deliverables, guides, and video walkthrough will be provided via Google Drive. Now it's time to launch and celebrate your intentional and tailor-made design!